2016-08-08 Cadillac Is Your Great-Grandfather’s Car, and Here’s Why Its CMO Is Cool With That
Uwe Ellinghaus hates clichés. As CMO of Cadillac, his main directive is to avoid them: no ads with SUVs zooming down a mountain, or a litany of hot features. Some of Cadillac’s latest ads don’t even show a car. When your sales lag far behind your ... Read more
2016-08-08 Dealer groups open fire on Cadillac retail plan
to obtain the higher per-car incentive." A Cadillac spokesman confirmed that de Nysschen received the letters and said he was reviewing them and planned to respond. He declined to comment on the issues raised. Already, concerns among dealers about how they ... Read more
2016-08-07 What makes a car 'sexy'?
You could think of car parts as jewelry -- sort of like designer accessories for cars. Example: the taillights on the 1959 Cadillac Series 62. These beauties, seen in the first photo above, have transcended manufacturing and entered the world of pure art. Read more
2016-08-05 Cadillac’s Rear Camera Mirror
Backing up in a new car is definitely more of a challenge than it used to be, and these companies compensate with technology such as park sonars and cameras. Luxury brand Cadillac is taking those innovations to a new level with their Rear Camera Mirror. Read more
2016-08-03 Ratings and Review: 2017 Cadillac XT5 is an evolution, not a revolution.
When it premiered at the Los Angeles Auto Show last fall, Cadillac’s latest crossover was a bit of a polarizing design. The toothy front end with full-height LED running lights and an angular design made for one of the more striking debuts at the time ... Read more